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New & Improved

Pure Canvas Primer Illuminating

Improves and extends the wear of makeup while brightening the complexion to provide natural dimension and light reflection.
4.4
Rated 4.4 out of 5 stars
103 Reviews
Regular price
$62.00

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Powered by over 85% skincare ingredients, it boosts skin’s radiance and brightness instantly and over time, improving the look of bare skin with every wear.
Key Benefits
12-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 12 hours
Enhances Luminosity: Improves skins radiance and brightness instantly and overtime
Evens Dark Spots and Discoloration: Consumers agree this primer helps reduce hyperpigmentation**

Key Ingredients
Skin Perfecting Complex: An exclusive blend of rose extracts that work to moisturize, protect, and smooth skin.
Porcelain Flower: Promotes long-term visible radiance
Encapsulated Luminous Pearls: Provide enhanced light reflection on skin for naturally dimensional radiance
Key Claims
  • 97% agree that the primer gave skin a luminous healthy glow*
  • 97% agree that the primer feels weightless*
  • 94% agree that the primer makes skin feel soft and supple*

After 3 weeks of consumer testing on 30 women*

Apply after skincare. Gently massage a dime-sized amount onto skin with fingertips. Follow with Tinted Moisturizer or Foundation

WATER (AQUA/EAU), GLYCERIN, BUTYLENE GLYCOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, PYRUS MALUS (APPLE) FRUIT EXTRACT, ISODODECANE, NEOPENTYL GLYCOL DIHEPTANOATE, PPG-51/SMDI COPOLYMER, ROSA CENTIFOLIA FLOWER EXTRACT, ROSA MULTIFLORA FRUIT EXTRACT, RHODODENDRON FERRUGINEUM EXTRACT, SEA WATER (MARIS AQUA/EAU DE MER), PHENOXYETHANOL, POLYURETHANE-35, SORBETH-30 TETRAISOSTEARATE, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, ETHYLHEXYL OLIVATE, DIPROPYLENE GLYCOL, LINOLEIC ACID, PHOSPHOLIPIDS, PHYTOSTEROLS, SORBITAN SESQUIISOSTEARATE, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, XANTHAN GUM, PPG-8-CETETH-20, GLYCERYL ACRYLATE/ACRYLIC ACID COPOLYMER, SODIUM HYDROXIDE, SQUALANE, METHYLPROPANEDIOL, TETRASODIUM EDTA, SODIUM CITRATE, CITRIC ACID, CAPRYLYL GLYCOL, MICA, PHENYLPROPANOL. +/- (MAY CONTAIN/PEUT CONTENIR) IRON OXIDES (CI 77491, 77492, 77499).


30ml

Pure Canvas Primer Illuminating

Pure Canvas Primer Illuminating

Reviews & Questions

4.4
Rated 4.4 out of 5 stars
Based on 103 reviews
Total 5 star reviews: 67 Total 4 star reviews: 18 Total 3 star reviews: 13 Total 2 star reviews: 3 Total 1 star reviews: 2
83%would recommend this product
103 reviews
  • Marion L.
    Verified Buyer
    I recommend this product
    Skin Tone Light
    Skin Type Normal
    Best To Use For Blends Well, All Day Wear
    Age over 60
    Rated 5 out of 5 stars
    3 minutes ago
    Primer

    I have been wearing this for about 5 years it goes on smooth and my skin looks beautiful

  • Rebecca A.
    Verified Buyer
    I recommend this product
    Skin Tone Fair
    Skin Type Normal
    Best To Use For Blends Well, Sheer Coverage, Natural Finish, All Day Wear, Quick Application
    Age 51-60
    Rated 4 out of 5 stars
    1 week ago
    Great base

    This provides a great base for foundation. It creates a smooth surface while creating a glowing radiance that looks natural.

  • Sara
    I do not recommend this product
    Rated 1 out of 5 stars
    4 weeks ago
    Disappointed with reform

    The previous formula was my go to primer for years. This one isn’t nearly as bright, and is super watery and thin. I won’t be repurchasing and will be looking at other brands for a replacement.

    Laura Mercier Canada
    3 weeks ago

    Hello, Disappointed,
    Thank you for taking the time to share your feedback on our updated formula and packaging changes for our Pure Canvas Primer. We sincerely apologize for any frustration and disappointment you have experienced. We understand how frustrating it can be when formulations change for a beloved product.
    We do want you to be 100% delighted with your purchase, so our customer service team would be happy to assist you in a return. We offer free returns on all of our products within 30 days of purchases from our website.
    We do appreciate your loyalty to our brand through these years and completely respect your decision to undergo a search for a new primer from another brand. We hope you'll give our new offerings a try in the future and trust that we are committed to providing our customers with exceptional products and experiences.
    Thank you again for taking the time to share your feedback. We appreciate your support and will pass your comments on to the appropriate department for consideration.
    Warmly,
    -Laura Mercier Artistry Team

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