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Pure Canvas Primer Hydrating

Improves and extends the wear of makeup while providing instant and overtime hydration and reducing the appearance of fine lines, wrinkles and dry patches.
Rated 4.6 out of 5 stars
97 Reviews
Regular price
Powered by skincare, it boosts skin’s moisture retention over time, improving the look of bare skin with every wear. 
Key Benefits
16-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 16 hours
24-hour Hydration: Provides long-term hydration to protect skin’s barrier function instantly and overtime
Plumps and Smooths Skin: Instantly reduces the appearance of fine lines and wrinkles

Key Ingredients
Skin Perfecting Complex: An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.
Mineralys: Mineral-enriched water sourced from France known to decrease dullness
Glycerin: Attracts moisture to the skin for flawless makeup application
Pure Canvas Primer Hydrating

Pure Canvas Primer Hydrating

Reviews & Questions

Rated 4.6 out of 5 stars
Based on 97 reviews
Total 5 star reviews: 68 Total 4 star reviews: 25 Total 3 star reviews: 3 Total 2 star reviews: 1 Total 1 star reviews: 0
96%would recommend this product
97 reviews
  • Kim L.
    Verified Buyer
    I recommend this product
    Skin Tone Light Medium
    Skin Type Normal
    Best To Use For Sheer Coverage, Full Coverage, Natural Finish, All Day Wear, Quick Application
    Age over 60
    Rated 5 out of 5 stars
    4 days ago
    A must have

    Your only doing half the job without this ..I purchased after watching a Laura presentation on qvc I normally don’t use a primer but after watching I decided to try and I’m glad I did it definitely makes a difference..I recommend

  • Cassie
    I recommend this product
    Skin Tone Fair
    Skin Type Combination
    Best To Use For Natural Finish, All Day Wear, Quick Application
    Age 25-30
    Rated 5 out of 5 stars
    1 week ago

    I went with this primer because my foundation kept looking dry and flaky so I thought hydrating would be best. I was skeptical but this is now my favorite primer! I also noticed if I exfoliate, moisturize and then use primer that its the secret to a flawless finish. I don't wear make up daily, just for events. A little goes a long way. I have noticed my foundation doesn't settle into my pores anymore and it looks so much smoother. The only "flaw" I can think of is if you use a little too much it makes my skin sticky and the foundation doesn't stay as long.

  • Verified R.
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Great for dry skin

    (This review was collected as part of a promotion.) This primer is hydrating and great for days when your skin feels dry. I use it right after my skincare products. It doesn't feel thick or heavy, just clean, smooth and moisturized. I use several different foundations and haven't had any trouble using them with this primer. It isn't sticky and has less grip than some other primers but for me the added hydration is preferable. It's become my most frequently used primer.

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