New Pure Canvas Primers
New Pure Canvas Primers

New and Improved

New Pure Canvas Primers

Be the first to elevate and extend makeup.

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New & Improved Auto Delivery
Pure Canvas Primer Hydrating Mini View 1
Pure Canvas Primer Hydrating Mini View 2
5.0
Rated 5.0 out of 5 stars
1 Review

Pure Canvas Primer Hydrating Mini

Improves and extends the wear of makeup while providing instant and overtime hydration and reducing the appearance of fine lines, wrinkles and dry patches.

Regular price
$34.00
New & Improved Auto Delivery
Pure Canvas Primer Hydrating View 1
Pure Canvas Primer Hydrating View 2
4.7
Rated 4.7 out of 5 stars
87 Reviews

Pure Canvas Primer Hydrating

Improves and extends the wear of makeup while providing instant and overtime hydration and reducing the appearance of fine lines, wrinkles and dry patches.

Regular price
$62.00
New & Improved Auto Delivery
Pure Canvas Primer Blurring View 1
Pure Canvas Primer Blurring View 2
4.6
Rated 4.6 out of 5 stars
58 Reviews

Pure Canvas Primer Blurring

Improves and extends the wear of makeup while blurring the look of pores and imperfections and providing oil and shine control.

Regular price
$62.00
New & Improved Auto Delivery
Pure Canvas Primer Illuminating View 1
Pure Canvas Primer Illuminating View 2
4.5
Rated 4.5 out of 5 stars
88 Reviews

Pure Canvas Primer Illuminating

Improves and extends the wear of makeup while brightening the complexion to provide natural dimension and light reflection.

Regular price
$62.00
New & Improved Auto Delivery
Pure Canvas Primer Illuminating Mini View 1
Pure Canvas Primer Illuminating Mini View 2

Pure Canvas Primer Illuminating Mini

Improves and extends the wear of makeup while brightening the complexion to provide natural dimension and light reflection.

Regular price
$34.00
New & Improved Auto Delivery
Pure Canvas Primer Blurring Mini View 1
Pure Canvas Primer Blurring Mini View 2

Pure Canvas Primer Blurring Mini

Improves and extends the wear of makeup while blurring the look of pores and imperfections and providing oil and shine control.

Regular price
$34.00

Rise and Prime

Skincare's last step, makeup's first - all in one. Elevate and extend makeup wear up to 12HRs with formulas tailored to your skin type.

Pure Canvas Primer Blurring

Pure Canvas Primer Blurring

Regular price
$62.00

Improves and extends the wear of makeup while blurring the look of pores and imperfections and providing oil and shine control.

Finish

Matte

Pure Canvas Primer Illuminating

Pure Canvas Primer Illuminating

Regular price
$62.00

Improves and extends the wear of makeup while brightening the complexion to provide natural dimension and light reflection.

Finish

Luminous

Pure Canvas Primer Hydrating

Pure Canvas Primer Hydrating

Regular price
$62.00

Improves and extends the wear of makeup while providing instant and overtime hydration and reducing the appearance of fine lines, wrinkles and dry patches.

Finish

Hydrating

What To Know About Primer

What is A Makeup Primer? 

The best makeup primer should be able to do several things. First, it should create a smooth canvas, hide imperfections, and even out the skin’s texture. Next, it should be infused with good-for-the-skin ingredients, so you don’t have to worry about breakouts. And finally, it should keep your makeup in place all day.

Choose the Right Face Primer 

While each of our face primers will do exactly what we laid out above, we have three different formulas to target individual needs: hydration, blurring and illumination. So, if you have dry skin, we recommend the hydrating face primer. No matter which formula you choose, your skin will thank you.

Blur Imperfections with Primer Makeup

On the no-makeup makeup days, you want to look fresh, dewy, and lit from within–and our primer makeup can help you achieve that effect. Once you’ve used our cleaners and makeup removers and applied any skincare, you can jump right in with our illuminating primer. It’s formulated to bring a healthy glow to your skin that maintains its luminosity even under tinted moisturizers or foundation. Once you're finished with the makeup, dab a little of the primer on your cheekbones and cupid’s bow for extra highlighting.

Primers FAQs

What Does Primer Do for Makeup?

Makeup primer acts as a base that prepares your skin for makeup application. It helps create a smooth canvas by filling in fine lines, pores, and imperfections, allowing foundation and other makeup products to glide on more evenly. Primer can also enhance the longevity of your makeup by providing a barrier between your skin and makeup, helping it stay in place throughout the day.

How to Use Makeup Primer?

To use makeup primer, start with clean and moisturized skin. Apply a small amount of primer evenly to your face, focusing on areas where you want your makeup to last longer. Allow the primer a few moments to set before moving on to the next steps of your makeup routine.

Can You Wear Primer Without Makeup?

Yes, you can wear primer without makeup. Primer can provide benefits like blurring imperfections, smoothing the skin's texture, and helping to control oil. Some primers also have skincare ingredients that can benefit your skin even when worn alone.

Do You Need Primer for Makeup?

While not mandatory, primer can be beneficial, especially if you want your makeup to last longer, achieve a smoother finish, or minimize the appearance of pores and fine lines. It can enhance the overall look and wear of your makeup.

How Long to Let Primer Dry Before Applying Makeup?

Give your primer a minute or two to set before applying makeup. This allows it to create a smooth base and ensures that your makeup adheres well.

Should I Use Primer Before or After Makeup?

Primer should be applied before makeup. It acts as the initial step in your makeup routine, creating a foundation for your other products to adhere to.

Does Makeup Primer Expire?

Yes, makeup primer can expire. Check the packaging for the product's expiration date or the recommended shelf life after opening. Using expired products can affect their effectiveness and potentially cause skin issues.

Does Face Primer Really Make a Difference?

Yes, face primer can make a noticeable difference in your makeup application. It can create a smoother texture, help makeup adhere better, and extend the wear time of your makeup.

What Kind of Face Primer Should I Use?

Choose a face primer based on your skin's needs. If you have oily skin, opt for a mattifying primer. For dry skin, a hydrating or luminizing primer can work well. If you want to blur imperfections, a pore-filling primer is a good choice.

Do You Put Moisturizer or Primer First?

After cleansing and moisturizing your skin, apply primer before proceeding with makeup. Moisturizer comes before primer in your skincare routine to ensure your skin is hydrated, and then primer helps create a smooth base for makeup.